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Monday, 7 May 2018

How Much Advertisers Pay To IPL || Vivo IPL Sponsorship || The Rate of Ads in IPL || Dream Machine

: : How Much VIVO Paid For IPL Sponsorship?

The Indian Premier League (IPL) has become one of the world’s best cricket league ever. And over the decade it’s the revenues of IPL has increased from Rs.400 crore in 2008 to Rs.1,100 2017 crore, well how IPL earn so much? Actually they have many sources of income like ticket sales, partnerships, TV ads etc. And who do you support? Tell me in comment section. I truly support Mumbai Indians.

Well it is not related to this Vivo, but if you haven’t read our article on “Why VEVO is the most popular company on YouTube and who owns VEVO?Click Here to read.

In 2018, IPL got sponsorship of Rs.2,200 crore by Vivo, a Chinese smartphone maker. And it has set a record in history of sports sponsorships. According to Board of Control of Cricket in India (BCCI), the amount of sponsorship is increased by 554 percent over the past contract. It had held the title rights for the 2016-17 seasons. The deal was pegged at an estimated Rs.100 crore per year.

An another brand Oppo, a Chinese smartphone maker was about to give Rs.1,430 crore sponsorship, but IPL denied and caught Vivo for sponsorship which was Rs.2,200 crore five-year contract which is nothing but Rs.440 crore yearly.

Even the BBCI also admitted that this is huge amount they have got as sponsorship. However the BCCI is very happy with this deal, S. Chandramouli (Member of BCCI) later said “I hope Vivo does not regret its decision for the Rs.440 crore yearly investment, it could have been spent on the smartphone by bringing in additional features.

: : The Rate Of Brands Per 10 Seconds Ad

Each IPL match has around 2300 seconds of ad inventory which is craved out of the breaks and presentations. The title sponsor such as Vivo, commits to buying minimum 300 seconds every match, and the Vivo pays Rs.5.2 lakh per second.

Smaller partners like Ceat Tyres, Dollar Bigboss, Colgate, Amul, Elica, Kent, Blue Star etc. brands will pay Rs.5.75 lakhs every 10 seconds.

And while spot buyers like Vodafone, Amazon, PepsiCo, Swiggy, MRF, Samsung etc. brands will pay Rs.6 lakhs every 10 seconds.

That means 30 seconds ad can cost almost Rs.18 lakh for a single run during IPL game. Also, 230 ads of 10 seconds can make nearly Rs. 12 crore of revenue in a single IPL match. While with the 60 match schedule, the whole IPL makes nearly Rs.720 crore of revenue from TV Ads alone. And there are other digital sources too, that make live streaming of IPL like Airtel and Hotstar.

IPL Advertising Rate Chart

: : VIVO Sponsored To Other Sports Too

Vivo also hold a five-year sponsorship deal with Pro-Kabaddi League (Indian Indoor Game) 2017, which is around Rs.275-300 crore. In October 2015, Vivo became the title sponsor of the IPL under two year deal, later in 2017 the deal was extended until 2022.

In June 2017, Vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups.

Vivo currently has a sponsorship deal with the U.S. National Basketball Association in China with Golden State Warrior player Stephan Curry endorsing brand in China and Philippines.

Another deal of Vivo is with Marvel Studios, appearing in Captain America: Civil War both Captain America and Iron Man’s phone.

: : Now, How Much VIVO Earn From India?

Vivo Mobile India was incorporated in India in 2014 with its headquarters in Gurgaon as a subsidiary of the Hong Kong-based Multi Accord Ltd.

Vivo Mobile’s revenue of Rs.6,146 crore in 2016-17, which is a huge leap over the previous year’s revenue of Rs.1,100 crore.

Consumers of smartphones are not bothered whether the phone they are buying is Chinese or American brand. The price that Vivo or Oppo sells which is around Rs.9,000 to Rs.30,000 category. All they want is phone at a price that offers good camera and other features.

: : Tech News

1. Fitbit now has female health tacking and quick replies. This feature is available with iOS and Windows ,well Fitbit will be available for Android as well within few months.

2. In this week’s I/O developer conference, Google announced integration with Volvo cars. New Volvos will have Google Maps, app and Assistant, even if you don’t have an Android phone.

3. YouTube removed hundreds of videos that promote a homework cheating site.                                                                    

If You like these kind of articles then let me know in the comment section and suggest me what you would like to read in next post.


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