How Much Advertisers Pay To IPL || Vivo IPL Sponsorship || The Rate of Ads in IPL || Dream Machine
The Indian Premier League (IPL) has become one of the world’s best cricket league ever. And over the decade it’s the revenues of IPL has increased from Rs.400 crore in 2008 to Rs.1,100 2017 crore, well how IPL earn so much? Actually they have many sources of income like ticket sales, partnerships, TV ads etc. And who do you support? Tell me in comment section. I truly support Mumbai Indians.
Well it is not related to this Vivo, but if you haven’t read our article on “Why VEVO is the most popular company on YouTube and who owns VEVO?” Click Here to read.
In 2018, IPL got sponsorship of Rs.2,200 crore by Vivo, a Chinese smartphone maker. And it has set a record in
history of sports sponsorships. According to Board of Control of Cricket in
India (BCCI), the amount of sponsorship is increased by 554 percent over the
past contract. It had held the title rights for the 2016-17 seasons. The deal
was pegged at an estimated Rs.100 crore per year.
An another brand Oppo, a Chinese smartphone maker
was about to give Rs.1,430 crore sponsorship, but IPL denied and caught Vivo
for sponsorship which was Rs.2,200 crore five-year contract which is nothing
but Rs.440 crore yearly.
Even the BBCI also admitted that this is huge
amount they have got as sponsorship. However the BCCI is very happy with this
deal, S. Chandramouli (Member of BCCI) later said “I hope Vivo does not regret its
decision for the Rs.440 crore yearly investment, it could have been spent on
the smartphone by bringing in additional features.”
:
: The Rate Of Brands Per 10 Seconds Ad
Each IPL match has around 2300 seconds of ad inventory
which is craved out of the breaks and presentations. The title sponsor such as
Vivo, commits to buying minimum 300 seconds
every match, and the Vivo pays
Rs.5.2 lakh per second.
Smaller partners like Ceat Tyres, Dollar Bigboss,
Colgate, Amul, Elica, Kent, Blue Star etc. brands will pay Rs.5.75 lakhs every 10 seconds.
And while spot buyers like Vodafone, Amazon,
PepsiCo, Swiggy, MRF, Samsung etc. brands will pay Rs.6 lakhs every 10 seconds.
That means 30
seconds ad can cost almost Rs.18 lakh for
a single run during IPL game. Also, 230
ads of 10 seconds can make nearly Rs. 12 crore of revenue in a single IPL match. While with
the 60 match schedule, the whole IPL makes nearly Rs.720 crore of revenue from TV
Ads alone. And there are other
digital sources too, that make live streaming of IPL like Airtel and Hotstar.
:
: VIVO Sponsored To Other Sports Too
Vivo also hold a five-year sponsorship deal with Pro-Kabaddi League
(Indian Indoor Game) 2017, which is around Rs.275-300
crore. In October 2015, Vivo became the title sponsor of the IPL under two
year deal, later in 2017 the deal was extended
until 2022.
In June 2017, Vivo reached a sponsorship deal with
FIFA to become the official
smartphone brand of the 2018 and 2022 FIFA World Cups.
Vivo currently has a sponsorship deal with the
U.S. National Basketball Association in China with Golden State Warrior player
Stephan Curry endorsing brand in China and Philippines.
Another deal of Vivo is with Marvel Studios,
appearing in Captain America: Civil War both Captain America and Iron Man’s phone.
:
: Now, How Much VIVO Earn From India?
Vivo Mobile India was incorporated in India in 2014 with its headquarters in Gurgaon as a subsidiary of the Hong
Kong-based Multi Accord Ltd.
Vivo Mobile’s revenue
of Rs.6,146 crore in 2016-17, which is a huge leap over the previous year’s revenue of Rs.1,100 crore.
Consumers of smartphones are not bothered whether the phone they are buying is Chinese or American brand. The price that Vivo or Oppo sells which is around Rs.9,000 to Rs.30,000 category. All they want is phone at a price that offers good camera and other features.
:
: Tech News
1. Fitbit
now has female health tacking and quick replies. This feature is available with iOS and Windows ,well
Fitbit will be available for Android as well within few months.
2. In
this week’s I/O developer conference,
Google announced integration with Volvo
cars. New Volvos will have Google Maps, app and Assistant, even
if you don’t have an Android phone.
3. YouTube
removed hundreds of videos that promote a homework cheating site.
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