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Saturday, 20 January 2018

Why VEVO is the most popular company on YouTube and who owns VEVO ? || Dream Machine

You know when you watch a music video on YouTube and it usually has that VEVO logo in the corner, in fact when you watch official music videos on YouTube, almost 70% of them have VEVO logo in their videos. The top 10 most viewed videos on YouTube, 7 of them are associated with VEVO. So here, Dream Machine presents why VEVO is the most popular company on YouTube and who owns VEVO.

If you haven’t read our article about “Why YouTube was started and which video was uploaded first?Click Here to read it.

: : Who owns VEVO

VEVO stands for Video Evolution. VEVO is owned by the record labels, it’s a joint venture there’s three big record labels that practically control the industry the first one is Sony BMG second is Universal Music Group and the third one is Warner Music Group.

Sony BMG and Universal Music Group joined forces in 2009 to form the joint venture called VEVO. Google and some other companies are part of it as well, but they have small amount of shares of VEVO. The majority of VEVO is owned by Sony BMG and Universal Music Group and as for the third record label Warner Music Group announced partnership with VEVO on 2nd August 2016. They have licensing partnership with them means their music videos are now part of it as well. 

If you haven't read articles "Insane Facts about Lil Pump, Post Malone and Lil Uzi Vert" Click Here to read

: : How much VEVO earns

As all videos on YouTube these music videos make money through advertisers of which YouTube gets a cut and VEVO gets the rest. VEVO share gets split into owners and the artist or whatever agreements were made.

VEVO’s advertising is fairly stable with average CPM (cost per thousand) rates of $25-$35, it generated nearly $300 Million in revenue in 2012 according to Wall street Journal report. VEVO earns from YouTube Adsense revenue, VEVO advertisements, Merchandise store, Amazon music and from iTunes.

VEVO has 26 separate channels with over 10 Million subscribers over all of it they have 250,000 videos that collectively get 25 Billion views per month. Rihanna, Katy Peryy, Eminem, Taylor Swift, One Direction, Justin Biber, Maroon 5 all have channels with over well 10 Million subscribers. 

: : How VEVO works

The record labels control the rights to the music videos. The labels came together to form this thing called VEVO, so we can say that VEVO was formed to bring all the music videos together. Today if you see an official music video, chances are VEVO has the rights to it and as I said before Google does have a smaller ownership in the company which is partially why all these videos are available on YouTube.

Besides YouTube VEVO has its own website ( they have categorized multiple genres and live performances. You can get updates like recommended videos, liked videos or watch by your mood, favorite artist, add something new and they have bunch of music related content to their website.

: : Why VEVO on YouTube

VEVO would prefer their website for viewers to watch music videos instead on YouTube. Obviously any YouTuber would prefer their own website instead of YouTube because they don’t need to share their ad revenue with anyone else like YouTube. But as y’all know everyone is already on YouTube and people can see your videos easily on YouTube and can get more attention than a website.

But for a company like VEVO the value YouTube provides is questionable. The only thing YouTube offers them is the exposure and VEVO isn’t exactly powerless in that arena either. VEVO has the ability to pull almost all the videos from YouTube and if they do it, then almost all of us will go to but they don’t want to this because they want it to be keep it easy as possible and they would love to gain more attention instead of some pennies. And VEVO website has the paid subscription method so as a viewer you would always prefer a free version which is nothing but YouTube.

: : Tech News

1. WhatsApp launches a separate app for small businesses to get connected with customers easily.

2. Apple and Samsung are both under investigation by the Italian government over planned 

3. A GIPHY GIF search engine is coming to Instagram stories.  Instagram looks to be forming partnership with GIPHY, as users have been spotting a gif library popping up in their stories. Even I use the gifs too much.

If You like this kind of articles then let me know in the comment section and suggest me what you would like to read in next post.


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